Comprehensive Wealth Management for Ultra-High-Net-Worth Bay Area Families
Wealth Management and Family Office Services in San Francisco Bay Area
For more than two decades, Certuity has provided wealth management and family office services to high-net-worth and ultra-high-net-worth families across the San Francisco Bay Area.
From our office in Mountain View, in the heart of Silicon Valley, we serve families, founders, and tech executives throughout San Francisco, Palo Alto, San Jose, Berkeley, San Mateo, and beyond.
We coordinate every dimension of your financial life: investment management, tax strategy, estate planning, and access to institutional-quality alternative investments.
Start your journey with a trusted financial advisor
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Wealth Management Across the Bay Area
Our Bay Area office is in Mountain View, in the heart of Silicon Valley. We serve high-net-worth individuals and families throughout the region, including:
We coordinate closely with Bay Area CPAs and estate attorneys to navigate California's complex tax environment.
Your Wealth Management Team in the Bay Area
Mariia Eroshin is a Partner of Certuity. She has over 20 years of experience working with business leaders, ultra-high-net-worth families, foundations, endowments, and family offices.
Whether you’re a tech founder preparing for an IPO, an executive or early employee managing concentrated stock positions, or a family planning a multi-generational wealth transfer, our team provides personalized, fiduciary guidance tailored to your unique financial landscape.
The Certuity Difference
Expertise – Our team specializes in complex wealth situations: business owners preparing for exits, executives managing concentrated positions, families developing multi-generational estate plans. We've guided clients through these transitions and can help you navigate their financial and personal complexities.
Taxes - We can integrate tax strategy across all aspects of your wealth. We offer advanced tax mitigation strategies for high income, concentrated positions, and liquidity events and can work closely with your CPA to coordinate taxes and identify potential opportunities.
Access – Through our partnerships with accomplished asset managers, we provide access to private opportunities not typically available to individual investors spanning venture capital, private equity, hedge funds, private credit, and beyond.1
Founders & Executives
Exit & Liquidity Planning – Position yourself for the strongest possible exit from pre-sale planning to post-sale wealth management.
Executive Compensation –Understand and manage your equity including RSUs, stock options, and deferred compensation strategies.
Concentrated Positions – Manage concentrated positions with tax‑efficient diversification strategies designed to support long‑term financial objectives while considering risk.
UHNW Families
Family Office – Comprehensive wealth management for ultra-high-net-worth families: consolidated reporting, coordination with CPAs and estate attorneys, and concierge services.
Estate Planning –We work with clients and their estate attorneys to implement trusts, entities, and gifting strategies intended to support wealth planning objectives across generations.
Philanthropic Impact – Support causes you care about while reducing estate taxes through donor-advised funds, private foundations, and other charitable vehicles.
Sophisticated Investors
Investment Management – Experience a portfolio and roadmap that is tailor-made to your goals and view your complete financial picture in real time.
Advanced Tax Strategies – Minimize taxes and maximize wealth by offsetting ordinary income, generating recurring tax benefits, and deferring capital gains taxes.
Alternative Investments – Access curated private opportunities spanning hedge funds, venture capital, private equity, private credit, and more.
Frequently Asked Questions
What wealth management services does Certuity offer in the Bay Area?
Our Bay Area team provides comprehensive wealth management, financial planning, family office services, tax strategy, estate planning, alternative investments, and executive compensation planning. We serve high-net-worth and ultra-high-net-worth individuals and families throughout San Francisco, Silicon Valley, the Peninsula, East Bay, South Bay, and North Bay.
Does Certuity specialize in wealth management for tech?
Yes. Our Silicon Valley team has deep expertise in the financial complexities common among Bay Area tech professionals: concentrated stock positions, RSU and stock option planning, IPO and liquidity event strategies, and tax-efficient diversification. We coordinate with your existing CPA and estate attorney to optimize across all dimensions of your financial life.
Why choose Certuity?
Certuity is led by entrepreneurs and professional investors who understand wealth creation firsthand. Our Bay Area practice is led by Mariia Eroshin, a Partner with an CFA, CPA, CFP, MBA, and JD who specializes in working with tech industry executives and founders. As a fiduciary, we are legally obligated to act in your best interests.
Seven Strategies to Keep Your Money After A Liquidity Event
We put together seven critical strategies that every business owner facing a liquidity event needs to know. Strategies that will keep your wealth working for you—instead of vanishing into the abyss of bad planning, bad investing, and bad decisions.
Leadership You Can Trust
We don’t just talk about excellence—we’re ranked for it.
We deliver—year after year.
Experience the caliber of advice your wealth deserves.
- Investors who are (i) “accredited investors” as defined in Rule 501(a) of Regulation D under the Securities Act of 1933, as amended (the “Securities Act”), and who are (ii) “qualified purchasers” or “knowledgeable employees,” as defined in Section 2(a)(51) of the Investment Company Act of 1940, as amended (the “Investment Company Act”) and Rule 3c-5 thereunder, respectively, (iii) United States residents or citizens, and (iv) knowledgeable and experienced in financial and business matters such that they are capable of evaluating the merits and risks of an investment in the Fund.
- The Forbes Top RIAs ranking was given on October 1, 2025 and was created and tabulated by Forbes and Shook Research. The ranking was formulated based on the period of October 2024 - October 2025.
- The Barron’s Top 1,200 Advisors ranking was given for the years of 2014 - 2024 and was created and tabulated by Barron's. In 2025, the ranking was given on March 11, 2024 and was formulated based on the period of March 2024 – March 2025.
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