We are regulated by the SEC and are required to file Form ADV annually or upon the event of a material change as defined by the SEC. We update Form ADV on a periodic basis generally for changes in ownership, management, service offerings and business expansion.
The name Certuity is a combination of Certainty + Ingenuity. Our brand reflects our core values and our offering. We believe great companies are committed to providing high quality and consistent experiences regardless of the time or the place.
We have grown our business organically. We attribute our consistent growth to our intense focus on building an organization that families and employees want to be a part of.
Our leadership team develops and implements our strategy, while constantly reviewing industry best practices. We seek to exceed the high expectations of our clients through investment acumen, service excellence and secure technology.
Certuity is a member-managed LLC that is entirely owned by Certuity Holdings, LLC. Certuity Holdings, LLC is owned by Certuity’s partners, employees and ultra-high net worth families, none of whom own more than 25% of the company.
Safeguarding your assets. We have developed a straightforward process:
Highly regulated and audited:
Fiduciary Duty to our clients as a SEC Registered Investment Adviser including the duty of care which requires us: